Monday, 29 June 2015

From Tidal To 22 Days Nutrition, Jay Z And Beyoncé Are Facing A Fierce Branding Backlash

In recent years, it has seemed as if Jay Z and Beyonce could do no wrong.

As a first pair of music, she was raging out a successful surprise visual album that defied the marketing standards timeworn. He had embarked on a familiar flurry of new business projects, including sports management agency Roc Nation Sports and acquiring super-luxury brand of champagne Armand de Brignac.

But now, the duo run business seems to have struck a sour fiber. Yesterday, in the last instance of the backlash brand, Good Morning America teasing that Beyoncé had an "amazing" ad to share. When the news turned out to be an album, but a prerecorded monologue about a plant-based diet that favors sometimes star - an accomplice thinly veiled their next meal delivery company - the Beyhive began swarming with fury.

A fan was still quick to publish photographic evidence Star chewing a hamburger.

Beyond mere disappointment, however, the movement seems to doubt the erroneous nature of the company. The fact that Beyoncé is not a vegan and is said to have had limited participation in the creation of 22 Days Nutrition - a company being led by their coach and life coach, Marco Borges - has struck a chord with fans skeptics.

It is the same skepticism that has plagued other aspiring guru’s lifestyle, including Gwyneth Paltrow and Blake Lively, and is the same skepticism that has become Tidal streaming service three months old, Jay Z, and a total disaster. If the concept of billionaires sermons about healthy eating and how music has inspired furious backlash from consumers, has not ceased to stars without hearing from throwing their hats into the business arena.

After buying tide for $ 56 million in March, Jay Z unveiled the service in an event of unusual launch a post office in the city of New York, during which the best-selling artists cited Nietzsche and regretted financial injustices of the music business. Late last month, Tidal led to No. 9 on the list of highest grossing iTunes music applications, just after Slacker Radio.

Of course, at the end of the day, Jay Z is in front of an expansive empire worth $ 550 million - including records of Roc-A-Fella, Rocawear clothing line and a chain of 40/40 nightclubs. And Beyoncé, an estimated value of $ 250 million, is about to launch a line with Topshop athleisure later this fall.

However, recent missteps of the couple suggest that a healthy helping of humility is crucial in business - especially when you're the queen bee.