Monday 29 June 2015

From Tidal To 22 Days Nutrition, Jay Z And Beyoncé Are Facing A Fierce Branding Backlash

In recent years, it has seemed as if Jay Z and Beyonce could do no wrong.

As a first pair of music, she was raging out a successful surprise visual album that defied the marketing standards timeworn. He had embarked on a familiar flurry of new business projects, including sports management agency Roc Nation Sports and acquiring super-luxury brand of champagne Armand de Brignac.


 
But now, the duo run business seems to have struck a sour fiber. Yesterday, in the last instance of the backlash brand, Good Morning America teasing that Beyoncé had an "amazing" ad to share. When the news turned out to be an album, but a prerecorded monologue about a plant-based diet that favors sometimes star - an accomplice thinly veiled their next meal delivery company - the Beyhive began swarming with fury.

A fan was still quick to publish photographic evidence Star chewing a hamburger.

Beyond mere disappointment, however, the movement seems to doubt the erroneous nature of the company. The fact that Beyoncé is not a vegan and is said to have had limited participation in the creation of 22 Days Nutrition - a company being led by their coach and life coach, Marco Borges - has struck a chord with fans skeptics.

It is the same skepticism that has plagued other aspiring guru’s lifestyle, including Gwyneth Paltrow and Blake Lively, and is the same skepticism that has become Tidal streaming service three months old, Jay Z, and a total disaster. If the concept of billionaires sermons about healthy eating and how music has inspired furious backlash from consumers, has not ceased to stars without hearing from throwing their hats into the business arena.

After buying tide for $ 56 million in March, Jay Z unveiled the service in an event of unusual launch a post office in the city of New York, during which the best-selling artists cited Nietzsche and regretted financial injustices of the music business. Late last month, Tidal led to No. 9 on the list of highest grossing iTunes music applications, just after Slacker Radio.

Of course, at the end of the day, Jay Z is in front of an expansive empire worth $ 550 million - including records of Roc-A-Fella, Rocawear clothing line and a chain of 40/40 nightclubs. And Beyoncé, an estimated value of $ 250 million, is about to launch a line with Topshop athleisure later this fall.

However, recent missteps of the couple suggest that a healthy helping of humility is crucial in business - especially when you're the queen bee.

Thursday 5 March 2015

Hard Knock Life: Jay Z Faces Defeat In Aspiro Bid

With a net worth of $ 520 million, Jay Z may have the advantage in the world of music. But commercial ventures, could still suffer strange hard hit.

In recent months, Jay Z has shown increasing interest in purchasing a streaming service Aspiro Swedish music as a way to take on the likes of Apple and Spotify, which are currently dominating the world of music streaming.


 In January, the Pantera Project Bidco - a company owned by Jay Z - submitted a bid of $ 56 million for the Swedish company. However, it now appears that more than 10 percent of the minority shareholders of Aspiro intends to reject their offer.

The corporation has supported the proposal. However, the president of the Equity Association in Aspiro Power, Sune Karlsson said Dagens Industri, a Swedish financial newspaper that "we will recommend our members to say no to the offer. We have accumulated more than 10 percent of owners, which is enough to block it. "

In February, a statement released by Aspiro share power, an association of minority shareholders, said the offer does not represent the true business value streaming service.

If more than 10 percent of the shareholders reject the offer, the offer of Jay Z cannot completely go through and instead must settle for a smaller slice in the business.
 
In January, the Pantera Project Bidco - a company owned by Jay Z - submitted a bid of $ 56 million for the Swedish company. However, it now appears that more than 10 percent of the minority shareholders of Aspiro intends to reject their offer.

The corporation has supported the proposal. However, the president of the Equity Association in Aspiro Power, Sune Karlsson said Dagens Industri, a Swedish financial newspaper that "we will recommend our members to say no to the offer. We have accumulated more than 10 percent of owners, which is enough to block it. "

In February, a statement released by Aspiro share power, an association of minority shareholders, said the offer does not represent the true business value streaming service.

If more than 10 percent of the shareholders reject the offer, the offer of Jay Z cannot completely go through and instead must settle for a smaller slice in the business.

Wednesday 28 January 2015

Fox News’ War With Jay Z: Why It Picked The Wrong Fight This Time

Jay Fox embodies the American dream - a millionaire businessman "job creator" family man. Except perhaps something

Fox News picked the wrong fight, again, when Sean Hannity attacked Jay Z last month to meet with the governor of New York, Andrew Cuomo, to press for reform of the state justice system following the death of Eric Garner. Hannity said that the old days of Jay as a crack dealer disqualified him to advise the Governor on such matters. It is the latest in a long series of attacks against the rapper from Brooklyn, and if the past is any indication, we can expect from Hov fire back sometime soon.



Jay Z has beef with various rappers, but it's your beef over 10 years with Fox News that has been long. The fight can be traced all the way back to 2003 when Bill O'Reilly invited Dash Dame, co-founder of Roc-a-Fella Records for Jay Z, then-Roc artist Cam'ron to defend against rap music the position of the host that is hurting the American blacks and black children in general. Jay Z applauded back later that year in the Black Album "Threat" O'Reilly calling out first and offered one of his first iterations of how to achieve financial success and cultural influence not protect Jay racism. Jay Z embodies the American dream held by Fox News, after escaping from his previous life as a hustler and become a millionaire businessman "job creator" and family man. But it is still black. In fact, in a US predicament familiar damned-if-you-do-damned-if-you-no, Hova suggested in "threat" is the same success as a black man makes him a target, foreshadowing the eventual treatment President Obama:

      I do not care if C. Delores Tucker,

      Or, Bill O'Reilly, only rilin 'me up.

      [...]

      Rehabilitated, man, I still feel hatred;

      I am young, black and rich, so I want to strip me naked.

Thursday 1 January 2015

Jay Z Witnessed INSANE Thai Fight K.O. Elbow To The Face!!

Well, now we understand why Jay Z just had to take a picture with a fighter after a game this week Muay Thai ... the guy almost decapitated a grown man with a vicious spinning back elbow!!!



As reported earlier, Jay and Beyoncé had date night in a fight Muay Thai in Phuket Thailand yesterday ... and sat in the front row when a guy named Omar Z Tobasi he entered the ring.

Check out the images of madness ... Tobasi busting a move Straight Outta "Street Fighter 2" ... and hits the other guy in another dimension.

Jay was so impressed, he went to the ring and took a picture with the champion.

Ya gotta think ... with Jay running his own sports agency, is it possible you're thinking of expanding into the world of MMA??? We'll see...